Dear Ping-Pong, thanks a million (or two)! Love, Shippable
[The original post appeared as a guest post by Avi Cavale on Geekwire]
It all started at last year’s GeekWire ping pong and anniversary bash.
I had just founded my company, Qhode (now called Shippable). We were building a geeky product, a continuous integration and deployment service targeted at software developers. Even though we were solving a real problem, I had no idea how to market it.
I asked myself: How will people even find out about us?